More than $2 million
earned through
Instagram advertising
for an online
beauty school

More than $2 million
earned through
Instagram advertising
for an online
beauty school

TARGETING ADVERTISING

cz

ru

en

Introduction

client by recommendations

Vitaly, the company owner, readily agreed to work
with us because of good recommendations
and relevant experience in our portfolio

We have been working on this project for over
2.5 years. The collaboration was based
on recommendations from previous clients

experience in our portfolio

2.5 years of work

beauty

Situation
before our
collaboration:

The company already had experience
with advertising and was receiving around
2,000 leads per month without clear
analytics or a structure for tracking metrics,
which affected the quality of results
and revenue growth

Goals of collaboration:

Increase the number of leads and revenue
from Facebook advertising channel while
maintaining the cost per lead below $2.5

Create a clear reporting
and analytics structure

Vitaly, the company owner, readily
agreed to work with us because
of good recommendations and relevant
experience in our portfolio

We have been working on this project
for over 2.5 years. The collaboration
was based on recommendations from
previous clients

The company already had experience
with advertising and was receiving
around 2,000 leads per month without
clear analytics or a structure for
tracking metrics, which affected
the quality of results and revenue growth

Increase the number of leads
and revenue from Facebook
advertising channel while
maintaining the cost per lead
below $2.5

Goals
of collaboration:

Challenges we faced:

Advertising campaigns quickly
lost effectiveness

due to a narrow target audience
and high budgets

We created new advertising
banners and texts every
2-3 days

Challenges
we faced:

In total, more than 300
advertising campaigns
were created and over 1000
advertising banners were tested

We also always tried to
highlight our main advantage
in the form of a free trial lesson

Solutions that
helped achieve
results

We created minimalist graphics with
an image of consumable material

Best advertising
banners:

Our client was open to testing various
hypotheses, for which we are grateful,
and within the first 6 months, we
managed to achieve a result of 7000
leads at a cost of $1.5 per lead,
exceeding all expectations

HYPOTHESIS TESTING

01

Our client was open to testing various
hypotheses, for which we are grateful,
and within the first 6 months, we
managed to achieve a result of 7000
leads at a cost of $1.5 per lead,
exceeding all expectations

In total over 1000
advertising banners
were tested

The advertising banners in the "notes"
format worked best in September 2021.
At that time, this format was just
beginning to gain popularity, and we
decided to adapt it from another industry

Unusual banner forma

02

Note banners reduced the cost per
lead by 7 times, surpassing all records

Click-through rate and result

03

Results

total advertising costs

250.000$

leads acquired

140.000

сost per lead

1.8$

average return on investment

ROMI 838%

total revenue for the online school
over 2.5 years of collaboration

2.345.000$

advertising worked

European and
American countries

There were
also separate
campaigns

To attract potential customers
for laser devices worth $6,500

702

number of leads

12.000$

advertising
budget

9,2$

сost per lead