Introduction

dance studio in Prague

The studio owner knew us personally,
which allowed us to start working immediately

In March 2021, the owner of DivaDance,
located in Prague at Fugnerovo náměstí 5,
contacted us on Instagram

the beginning of cooperation in complete trust

personal acquaintance

Situation
before our
collaboration:

DivaDance had opened 4 months before
starting cooperation with us, so it was
a new studio in Prague

Goals of collaboration:

Design of the Instagram profile

The studio owner knew us personally,
which allowed us to start working
immediately

Average views of 5,000

In March 2021, the owner of DivaDance,
located in Prague at Fugnerovo náměstí 5,
contacted us on Instagram

The studio owner approached us with
a problem of lack of clients, at that time
they had 4 different dance styles where
it was often difficult to fill a group. They
also had a new Instagram profile with
120 followers and low activity

The studio owner approached us with
a problem of lack of clients, at that time
they had 4 different dance styles where
it was often difficult to fill a group. They
also had a new Instagram profile with
120 followers and low activity

Filling all 4 dance groups

DivaDance had opened 4 months before
starting cooperation with us, so it was
a new studio in Prague

Establishing proper relationships with clients

Goals
of collaboration:

Challenges we encountered:

Lack of trust in a new studio

Promotion of less popular styles

Challenges
we faced:

Vogue, Contemporary

Small target group

Solutions that helped
achieve results

Main idea:
"Everyone can dance with us"

Instagram after
the first month:

We used professional lighting
to capture the pleasant atmosphere
of the studio for high-quality videos

Professional lighting
for filming

01

After a month of work,
people began to write to
us and book trial lessons

Following our page motivated people
not only with quality content but also
with regular announcements
of discounts, updates, and the
opportunity to learn new moves

Through "Reels", we tried to convey
the pleasant atmosphere of the studio
and its participants

To gain the audience's trust in the
new dance studio, we introduced
the option of a free studio visit -
a trial lesson in one of the dance styles

Free trial lesson

02

P.S. We always try to avoid
communicating with customers
using scripts.ам

Solutions that
helped achieve
results

All communication with clients on social
networks was led by our manager, who
approached each request individually

PROPER COMMUNICATION
WITH CLIENTS

03

P.S. We always try to avoid
communicating with customers
using scripts.

To overcome the concerns and doubts
of people who had never danced before,
we introduced separate groups - so that
everyone could dance!

Separate groups for beginners

04

To overcome the concerns and doubts
of people who had never danced before,
we introduced separate groups - so that
everyone could dance!

Results

60% still attend classes

82 clients

Active Instagram profile with a targeted group

new followers

400+

It wasn't easy, but look at the results
we achieved in 3 months of cooperation:

views on reels

300.000+

It wasn't easy, but look at the
results we achieved in 3 months
of cooperation:

Warm relationships
with each client