72 000
LEADS FOR
NFT PROJECT
TARGETING ADVERTISING
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72 000 LEADS FOR
NFT PROJECT
cz
ru
en
Introduction
We found the client through LinkedIn and agreed
on cooperation using an individual business proposal
and relevant experience in the US market
client through LinkedIn
Situation
before our
collaboration:
Here was a successful experience with selling
individual mentoring in Russian, but it was
interesting to automate the work and create
a profitable sales funnel for the US market
Objectives of cooperation:
Attracting leads to the funnel with
a two-day warm-up for the American
target audience
individual business proposal
experience in the US market
Here was a successful experience
with selling individual mentoring
in Russian, but it was interesting
to automate the work and create
a profitable sales funnel
for the US market
We found the client through LinkedIn
and agreed on cooperation using an
individual business proposal and
relevant experience in the US market
Goals
of collaboration:
Attracting leads to the funnel
with a two-day warm-up for
the American target audience
The sales funnel is located on ClickFunnels
and focused on selling a tripwire worth $40,
after which it is possible to purchase the main
product - mentoring from the main expert
The sales funnel is located
on ClickFunnels and focused
on selling a tripwire worth
$40, after which it is possible
to purchase the main product -
mentoring from the main expert
Challenges we encountered:
Blocking of advertising
banners
because it's a gray area
on Facebook
Very high competition
and cost per impression
Challenges
we faced:
financial area in the USA
Low return on investment
in operations at the beginning
of cooperation
Thanks to selecting the ideal
combination of words and visual
design, we achieved the following
results
Solutions that
helped achieve
results
Thanks to a large number of different
advertising banners, we managed
to find those that Facebook does
not block, while also showing high
efficiency
Advertising banners
01
These creatives worked best because
we targeted the main goal of the starting
target group - profit. As quickly and as
much as possible
Best advertising
banners:
We conducted an analysis
of competitors' offers and tried
to improve the product and advertising,
bring them to a higher level compared
to others in the NFT market
Competitive analysis
and product improvement
02
We conducted an analysis
of competitors' offers and tried
to improve the product and advertising,
bring them to a higher level compared
to others in the NFT market
A TOTAL OF 120
CREATIVES WERE
TESTED
A TOTAL OF 120 CREATIVES
WERE TESTED
Using Google Analytics, we regularly
analyzed the results and adjusted
the purchasing process to achieve
a return on investment in advertising
through the sale of a low-cost product
in the record
Results analysis and adjustment
of the purchasing process
03
анResults analysis
and adjustment of the
purchasing process
Results
advertising budget
79.681$
leads acquired
72.437
сost per lead
1.1$
return on investment
through tripwire
75%
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